Cut out star shapes of Will. These were inspired by 1950-60's comic strips, using cliche bright bold eye catching colours similar to the ones used in the old style sweet wrappers, see context blog. Below trails a b/w version of Will, this is not as effective as the colour version above.
This is a new concept which i think is stronger than the housewife idea. The tag line is mischievous and humours - similar to other ikea adverts it dose not directly link to furniture or ikea itself. It lays around on other themes.
"Don't let expensive furniture ruin your life...' Leave that to men! And other scenarios.
I want to create the scene of a geeky man cheating on his girlfriend.
Here are some of the initial photos which i have taken, similar style to the previous 3D set, needs more work on the arrangement and layout.
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