Above shows the final set which i whipped up for the concept, 'Oh Mary you should of gone to Ikea'.I designed it in a 1950's style, using the idea of a board lonely housewife fed up and sat in a chair. The style of the furniture around was very muddled and mix matched convey the message that if Mary wanted a stress free home she should of gone to Ikea.
On first reflection the aesthetics of the final set were very pleasing to me, as this was the first time which i had created a 2D to 3D set. However the concept itself was poor, not very inventive and I had rushed into it. This was majority because I wanted to experiment and trail the new style of 3D installation that i didn't push my concepts far enough.
It is also after reflation very similar to the memorable Spec Savers adverts using the same tag line. Oh dear, which makes it even worse.
Hand rendered type experiments, using a 150's inspired type face.
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