Wednesday, 21 October 2009

Ikea brief!

The aim of this brief is to design and produce a viral print promotional campaign to encourage loyalty for females aged 25-30 years old. Ikea has given the tag line, 'Don't let expensive designer furniture ruin your life'. - I have Incorporated this within my designs.

This year i especially set my aims to working in 3D, cutting and sticking making installation sets, working to my strengths and then photographing the scene. I love the effect which this creates, and is becoming more and more popular in contemporary design.

So here we go.....

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