New Concpet

I decided to change my concept yet again, as I thought my previous concept was not playful enough and overly British. I wanted to capture the British humour in a more subtle comic way - to do this i chose to focus onto he weather for my theme. the change of seasons from summer to Autumn and how the classic summer is already dull and dreary.

I thought the idea of an ice cream van or an ice cream struggling in the rain was perfect to represent British summertime culture.