Ted Baker breif!!

This was a two week brief to design and make an interesting and engaging shop window display for Ted Bakers Autumn Winter collection for 2010. Ted Baker is a British brand and has a unique tongue and check sense of humour and quirkyness.

Designing a shop window display was something which did not particularly appeal to me after doing my work experience with Matt Wingfield helping him design displays for Topman and Whistles as i didn't particularly enjoy it. However i thought i should push myself and go for it as it would be a nice quick breif for me to produce and turn around to help me develop my 3D illustration style.









I started my research by looking at some classic British sayings and slang. Taking these and placing them in the famous and now slightly over used war world one poster. I thought this would capture Bakers sense of humour and it would turn heads by using bold, bright current season colours!

As i said above i then decided that i wanted to use this brief to focus and develop my hand rendered illustration style and this would not help me in it so i decided not to take this idea any further.

Final Penguin books in context

Final Designs

Below are the finial designs for the jacket covers. I decided to quickly extend the brief and do three variations of the jacket covers so they all worked as a set. I was very pleased with the designs and i had managed to combine my illustration style with editorial work which is something i was fairly dubious about before.

Skin shots

Below is the final layout which i have chosen to stick with. It is by far the most effective and the text works well with the image.



Instead of having just a plain white background i thought it would be a nice and effective idea to incorporate flesh as the background colour of the book. I set out to do this by taking initial skin shots of models backs to get a large surface areas of skin and in detail. I then trialed positioned this as the background of the jacket placing the hands over the tops.

This as you can see below was not very successful and didn't not have the effect which i hoped for. I detracted from the hands and removed the clinical feeling as for the skins dents and body hair to show up the transparcy had to be 100% which was far too dark.

Hand arrangments

Above still playing around with layout designs, however the above is by far the most affective. With the hands stretching over the base and top of the jacket it conveys the greed and rush very effectively.

Layout designs

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Tinting the hand colouring to a halftone of a muddy blood red, this keeps the theme minimal and sinister but also suggests the story line involves murder.

The typeface which i found my appt to use what the one above, a formal typeface which i thought helped to convey the elegance of the title, a perfume which would naturally instantly connote beauty and femininity. It is strong and old fashioned representing the time in which the story has been set.

Quick layout designs

I sketched some initial designs down and had a quick play around with colour ways on paper. as this brief was only a 5 day brief i decided to stick to only the colours of red black and white. Keeping ti minimal and fairly clinical and sinister which helped convey the theme and darker side of the story to a reader who maybe hadn't read the book before or knew the story.



The block of red colour below was meant represent the curve of a woman's body and her death in order to create the perfume - hence it is blood red to covey the blood shed. However i did not think that this idea was very successful and i wanted the design to be even more minimal and cryptic to entice the viewer.